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Quick Stats & Insights
Facts and Figures About the Hispanic Market
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| POPULATION: | ||
| Census 2000 | 2003 Update | |
| 35,305,818 | 40,889,041 | |
| THE HISPANIC FAMILY: | ||
| Household Size | Total Hispanic % | |
|
1
|
9.1
|
|
|
2
|
19.2
|
|
|
3
|
17.1
|
|
|
4
|
21.4
|
|
|
5
|
14.5
|
|
|
6+
|
18.7
|
|
| AVG.HOUSEHOLD INCOME LEVEL: | ||
| $35,886 | ||
| BUYING POWER: | ||
| 2003 | 2008 | |
| $652.6 Billion | $1014.2 Billion (Projected) +55.4% | |
| HISPANIC TELEVISION STATS: | ||||
|
Hispanic TV Penetration (Universe Estimates)
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| Month/Year | Hispanic HHs Based on Total TV HHS | Hispanic Cable Plus Subscribers Based on Total Hispanic TV HHs | ||
|
|
%
|
AA(000)
|
%
|
AA(000)
|
|
Jan-2001
|
8.7
|
8,940,000
|
62.0%
|
5,540,000
|
|
Jan-2002
|
9.7
|
10,200,000
|
63.0%
|
6,430,000
|
|
Jan-2003
|
9.1
|
9,370,000
|
65.3%
|
6,350,000
|
|
Jan-2004
|
9.8
|
10,570,000
|
67.2%
|
7,100,000
|
| HISPANIC CABLE PENETRATION BY HOUSEHOLD SET INFORMATION: | |||
| Year | Analog Cable | Digital Cable | ADS |
| 2002 | 46.9% | 7.4% | 12.1% |
| 2003 | 49.4% | 19.7% | 16.5% |
| 2004 | 41% | 16.6% | 17.2% |
| Total Penetration=72.6 (NHPM Sample Counts) | |||
| CABLE AND SATELLITE PENETRATION BY LANGUAGE: | |
| Total | 72.5% |
| English Dominant | 77.0% |
| Spanish/English Equal | 75.4% |
| Spanish Dominant | 66.2% |
| LANGUAGE STRATIFICATION: | |||
| Demo |
% Spanish Dom.
|
% English Dom.
|
% Bilingual
|
| Households |
45%
|
34%
|
21%
|
| Men 18+ |
48%
|
29%
|
23%
|
| Women 18+ |
44%
|
32%
|
24%
|
| Teens |
41%
|
32%
|
27%
|
| A 18+ |
46%
|
30%
|
23%
|
| Kids |
52%
|
25%
|
22%
|
| TELEVISION VIEWING: | ||||
| Hispanics households watch slightly more television than the total US, but Hispanic Persons 2+ watch considerably less: | ||||
| Household Hours | 55:47 | Personal Hours | 24:53 | |
| Total US | Household Hours | 55:26 | Personal Hours | 30:55 |
| Source: Nielsen Media Research; UGA Selig Center | ||||
