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Age 18-34 23.8% 35-54 42.1% 55+ 34.1% Gender Men 51.5% Women 48.5% Education Attended College 29.2% College Grad + 30.9% Household Income $30K – $49,999 19.2% $50K – $74,999 22.6% $75K + 38.1% Home Ownership Own Home 78.6% Rent Home 20.6% Presence of Children 1 + Child in Household 37.4% Median Age 47.2 years Median Household Income $61K Source: 2003 Doublebase Mediamark Research Inc.