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Age 18-34 55.8% 35-54 34.1% 55+ 10.2% Gender Men 49.6% Women 50.4% Education Attended College 33.5% College Grad + 14.9% Household Income $30K – $49,999 23.5% $50K – $74,999 21.4% $75K + 24.3% Home Ownership Own Home 57.0% Rent Home 42.4% Presence of Children 1 + Child in Household 53.3% Median Age 32.4 years Median Household Income $46K Source: 2003 Doublebase Mediamark Research Inc.